Social Content

The Social Media page is your social post command centre. Every post you generate, whether from an article or from breaking news, lands here. You review, edit, approve, and track everything from one table.

The social media table

Your social media table works the same way as the content table. Each row shows the post, its platform, the source it was generated from, and its status. Filter by tab to see what needs your attention.

Creating social posts

There are two ways to generate social posts.

From an article. Open any article in your content table and generate social posts from it. Eclipse takes the cited sources, brand voice, and argument from the article and drafts posts based on your Social Profiles. The posts carry the original evidence, not a diluted summary.

From breaking news. Hover over the notch at the top of the screen to open the dynamic island. Search for breaking news by topic. Eclipse returns ten results, each scored against your search query. Select one or more news articles (up to all ten), then generate social posts grounded in that news and your brand context. The posts land in your social media table ready for review.

Platforms

Eclipse generates posts natively for eight platforms:

• LinkedIn
• X
• Instagram
• Facebook
• Threads
• Bluesky
• TikTok
• YouTube

Each post is formatted, structured, and sized for its destination. A LinkedIn post looks different from an X post. The claim stays the same. The format adapts.

Reviewing and editing

Click any post in the social media table to review it. Edit inline if you need to. Nothing posts without your approval.

Voice rules

Your Social Profiles control the voice, platform, and post type for each generated post. Banned patterns and tone rules carry across from your brand context, so posts arrive clean without manual correction.

Distribution

Route posts to LinkedIn, X, Instagram, Threads, and Bluesky through Buffer, Hootsuite, or natively. The post ships formatted for its destination with its source trail attached.