Analytics

The Analytics page brings together data from Google Analytics and Google Search Console in one view. Instead of switching between platforms, you see content performance, search queries, and visibility data side by side inside Eclipse.

Google Analytics integration

Connect your Google Analytics account to see how your content performs. Traffic, engagement, and conversion data for your published articles appear directly in Eclipse, tied to the content that generated them.

Google Search Console integration

Google Search Console data shows which search queries bring visitors to your content. You can see impressions, clicks, click-through rates, and average positions for your tracked pages and queries.

This data connects directly to your keyword strategy. If a query is gaining impressions but your click-through rate is low, that's a signal to improve the content targeting that term. If a query you're not tracking starts generating traffic, it might be worth adding to your keyword list.

How analytics connects to content

Analytics closes the loop in your content strategy. You create content targeting specific keywords through Content Profiles. Analytics shows you whether that content is performing: are people finding it, are they engaging with it, and is it ranking for the terms you targeted?

This data feeds back into your next decisions. Expand on what's working. Adjust what isn't. The insights are available without leaving Eclipse.

Setting up analytics

Connect Google Analytics and Google Search Console from the Integrations page. Once connected, data flows into the Analytics page automatically.