Signals

Signals surface real-time competitor activity. When a tracked competitor publishes new content, changes their positioning, or makes a notable market move, it appears here. Signals keep you informed without manual checking.

What signals capture

• New content published by competitors, including blog posts and key pages.
• Positioning changes when a competitor shifts how they describe their product or market.
• Sentiment shifts in how AI engines and review platforms characterise a competitor.
• Market moves like pricing changes, new feature announcements, or partnership news.

How to use signals

Signals are most valuable as triggers for action. A competitor publishing a series of articles on a topic you haven't covered is a signal to create content targeting that gap. A positioning shift might mean a competitor is moving into your territory.

Each signal can feed into your content strategy:

1. Review the signal to understand what changed.
2. Assess whether it creates a gap or opportunity for your brand.
3. Take it to Cortex Canvas and build a response article, or create a Content Profile targeting the opportunity.

Signal frequency

Signals update as Eclipse processes new data from competitor monitoring. You'll see new signals as they're detected, giving you a current picture of competitor activity without checking their sites manually.