Reviews

The Reviews section tracks public reviews for your competitors across review platforms. You see how customers rate and talk about rival products, giving you insight into their strengths and weaknesses from the people who actually use them.

What you see

• Average ratings per competitor across review platforms.
• Review sentiment broken down into positive, neutral, and negative.
• Common themes surfacing what customers praise and complain about most.
• Recent reviews showing the latest feedback competitors are receiving.

How reviews inform your content

Competitor reviews are a goldmine for content strategy. When customers consistently complain about a rival's onboarding process, that's an article about how your onboarding works. When a competitor gets praised for a feature you also offer, that's a comparison piece.

Reviews feed into the broader competitive intelligence picture alongside signals and GEO data. Together, they give you a complete view of how your competitors are perceived, what they're publishing, and where they're visible in AI answers.