Core Concepts

Before you dig into individual features, here are the ideas that run through the whole platform. Understanding these makes everything else click faster.

Clients

A client is a workspace in Eclipse. Everything is organised around clients: content, competitors, research, publishing destinations, and brand context all belong to a specific client.

If you're a company using Eclipse for yourself, you'll have one client (your own brand). If you're an agency, you'll have multiple clients, each with their own isolated workspace. Research, brand voice, and content never bleed between client accounts.

Content Profiles

A Content Profile gives you granular control over a single piece of content's audience, purpose, and targeting. Each profile holds a specific product angle, target industry, ideal customer profile, target audience, article type, focus keywords, and call-to-actions.

The key idea: your products break down further than you think. A single service might serve schools, retail shops, commercial buildings, and enterprise clients. Each of those buyers has different pain points, different decision criteria, and different language they expect to read. A Content Profile captures that granularity. One product becomes five profiles, each targeting a distinct reader.

Because each profile is specific, CASi writes specific content. The ICP tells CASi exactly who is reading, so it tailors depth, framing, and terminology during the writing process. The result is content that speaks to a defined reader for a defined reason, not generic content written for anyone.

You can have as many Content Profiles as you need per client. When you create an article from the Content page, you choose a profile, and CASi writes within those rules. Profiles can also run on a schedule, generating articles automatically at a cadence you set. Scheduling is optional. See Content Profiles for the full details.

CASi

CASi is Eclipse's AI engine. It works across every surface in the platform: Cortex Canvas, the content editor, Reddit, social media, and Content Profiles.

What makes CASi different from a standard AI chat is context. CASi reads your brand description, workspace documents, competitor intelligence, and research nodes. It remembers your corrections. Ban a phrase on Monday, and it's gone from every draft that follows. CASi's output improves over time because your editorial standards accumulate rather than reset.

CASi does a lot more than draft articles. For the full picture, see CASi.

Cortex Canvas

Cortex Canvas is your research workspace. It's a visual surface where you build context before (or instead of) writing.

On the canvas, you work with nodes. Each node is a piece of source material: a deep research finding, a Reddit thread, a YouTube transcript, a Notion document, a competitor page, or your own notes. You connect nodes to build up an evidence base. When you're ready, CASi writes from everything on the canvas.

Nodes persist. The research your team builds today is still there next month, still feeding future articles. Across Eclipse's user base, teams have built over 1,800 research nodes that remain live and citable.

GEO

GEO stands for Generative Engine Optimisation. It measures how visible your brand is across AI-powered search engines like ChatGPT, Gemini, Perplexity, Claude, and others.

Eclipse queries ten AI engines directly and scores your brand on each one independently: citation rate, position, sentiment, and which competitors appear in your place. GEO scans run weekly and surface competitive gaps your next article can target. See GEO Dashboard for more.

Competitors

Eclipse tracks competitor brands automatically. It monitors their content, positioning, sentiment, and where they appear across AI search engines. Co-occurrence analysis flags new competitors the moment they start showing up in your category's AI answers.

Each client profile surfaces an average of eight competitive gaps. These gaps feed directly into content briefs so your next article targets a documented opening, not a guess. See Competitor Intelligence.

Credits

Credits are how Eclipse tracks AI usage across the platform. Your plan includes a monthly credit allocation that covers article generation, canvas research, image generation, CASi interactions, and Reddit workflows.

Every credit transaction is attributed to the client and the person who spent it. You can view your balance, purchase additional credits, and see a full audit log of usage. See Credits & AI Balance.

Publishing Destinations

Eclipse publishes directly to six CMS platforms: WordPress, HubSpot, Contentful, Webflow, Wix, and Google Docs. You connect your CMS once per client, and every article routes there with formatting, headers, schema, and images preserved.

Nothing publishes without your approval. The last step before any article goes live is always a human sign-off.

Roles

Eclipse has three user roles that control what each person can see and do:

• Staff has access to content, research, and publishing. Can manage clients.
• Agency manages multiple client workspaces. Controls which clients each team member can access.
• Client sees their own workspace only. Reviews and approves content.

Permissions are set per person. One login, one role, clear boundaries.