How Eclipse Works

Eclipse runs one connected workflow. You give it brand context, research, and goals. It turns that into cited drafts, approval-ready edits, and published content without splitting the work across separate tools.

1. Set up your client workspace

Every workflow starts inside a client workspace.

For a company account, that usually means one workspace for your own brand. For an agency, each client gets their own isolated workspace with separate research, content, competitors, and publishing destinations.

Start by adding your brand description, tone, exclusions, and author details during onboarding. Then connect any tools you want Eclipse to use, such as Notion, Google Drive, Confluence, Analytics, or your CMS.

2. Define what good content looks like

Eclipse needs clear operating rules before it writes.

Use Content Profiles to define the audience, product angle, country, keywords, and article type for the work you want to produce. These profiles can be used manually or scheduled to generate content automatically on specific days.

The same brand rules also shape CASi, social posts, Reddit replies, and future drafts. Your corrections accumulate instead of resetting every session.

3. Assemble context in one place

You can start from either route:

• Content Profiles when you already know the topic and want Eclipse to generate from your saved rules.
• Cortex Canvas when you want to gather documents, transcripts, competitor pages, research, and notes before writing.

On the canvas, every source becomes a node. You can connect workspace documents, run deep research, add community threads, compare competitors, and build up the evidence base the article will use.

Blank canvas is valid. Eclipse can start with your own documents, a strategic question, or no material at all.

4. Choose the right assistant

Eclipse gives you three different ways to work with AI on the canvas.

• Standard chat is the focused assistant. Use it when you want full model choice, optional web search, and a tighter conversation around the nodes or question in front of you.
• CASi is the strategic assistant. It uses the current canvas, but it also draws on the wider client workspace, including brand context, prior articles, competitors, keywords, saved material, and previous CASi conversations.
• Deep Research is the investigation tool. Use it when you want Eclipse to gather current sources, market evidence, and competitor material before you draft.

All chat and research tools are available as long as the active client has positive AI balance.

5. Generate a cited article

When the context is ready, create the article from the Content page or straight from the canvas.

CASi writes from the assembled material, client context, and external sources Eclipse has gathered automatically. The draft lands in the editor already cited and referenced, so you are reviewing an argument with evidence attached rather than checking an unsupported draft line by line.

6. Review in the editor

The editor is the approval layer.

You can edit inline, highlight a sentence or paragraph for a targeted CASi rewrite, and generate visuals from selected sections. For standard articles, switch to Justification View to inspect why a title, claim, citation, structural choice, or brand-language decision was made. If you need more detail, use Ask CASi inside that view.

Nothing publishes without your approval.

7. Publish to your destination

Once approved, publish directly from the editor.

Eclipse can send content to WordPress, HubSpot, Contentful, Webflow, Wix, Ghost, or Google Docs. Formatting, headings, schema, and images stay intact through the publishing flow.

If your review process happens in Google Workspace, publish to Google Docs first. If the article is going live immediately, publish to your connected CMS instead.

8. Turn performance into the next brief

Eclipse closes the loop after publishing.

GEO tracks where your brand appears across AI platforms, which competitors are named instead, and which gaps are worth closing next. Analytics and Search Console show how published content performs. Those signals feed back into your next canvas, your next profile, and your next article.

In practice, the workflow becomes a loop:

1. Set the rules.
2. Assemble the context.
3. Generate the draft.
4. Review and justify it.
5. Publish it.
6. Use the performance data to decide what to create next.

How agencies use the same workflow

Agencies use the full Eclipse feature set across every client workspace.

The difference is operational: each client stays isolated, each team member gets their own login, and the same workflow runs per client without re-briefing CASi, rebuilding research, or mixing brand context. See Agency Accounts for the workspace and team model.